THE INTERNATIONAL FUR FEDERATION /IFF/
The International Fur Federation was established in 1949 and is the only organisation to represent the international fur industry, advising and campaigning on issues affecting the entire fur value chain. Based. Based in London, the International Fur Federation represents its members in 50 countries across the Americas, Europe, Eurasia and Asia, promotes the business of fur and establishes certification and traceability programmes on welfare and the environment. It’s also committed to supporting young designers and retailers. Year 2019 becomes a significant year in the existence of this global organization, as it celebrates its 70th anniversary of its existence.
Headquartered in Brussels, Belgium, Fur Europe’s work is focused solely on Europe. It represents the interests of the entire value chain including farmers, feed kitchens, auction houses, fur brokers, manufacturing, marketing and fur retailers.
Natural Fur generates millions of jobs, from farmers in rural communities to designers and skilled craftsmen in fashion cities across the globe.
Fur is one of nature’s most alluring gifts, treasured for its beauty and ability to provide warmth. It evokes a myriad of emotions and has a luxurious appeal that transcends time. Fur is also one of the most tactile materials, surprising designers and consumers alike with its versatility.
Currently valued at over $30bn in retail alone, with the total value of world raw fur skin production estimated at $4.1bn in 2015, no fashion item has been as important to the world as fur. Throughout history, fur has played a major role in shaping human identity, culture and social norms — the fur business was a global industry centuries before the term globalisation was invented. Today the sector spans an international network of farms, small to medium-sized businesses, auction houses, brokers, buyers, dressers, dyers, manufacturers, retailers and industry bodies.
As a long-lasting, natural material, fur has inherent environmental qualities. It represents a sustainable alternative to the synthetic materials on which today’s ‘fast fashion’ depends.
Multi-functionality and classic features can save resources and extend the lifespan of a piece, ensuring that the wearer will enjoy the garment for a long time to come.
Natural fur is a clean, sustainable fashion material with less impact on landfills and oceans than plastic fur.
The fur sector is responsible and highly regulated, with welfare and sustainability at the core of its operations. Consumers, companies and other stakeholders are expressing a significant interest in how fashion value chains engage with ethical issues. The fur sector provides the highest levels of transparency and commitment in this area in order to inform consumer choice.
Fur is, by definition, a raw material and a natural product. It reaches retail outlets with the minimum alteration needed to enhance its properties. With the right care, fur can have an average post-retail lifespan of approximately 20 years. Fur is often passed through generations and can be easily remodelled and reused without going through complex deconstruction processes (upcycling). This considerably reduces waste at the post-consumer phase.
Natural fur is a contemporary material with a rich heritage that appeals to designers and consumers of all ages.
As much as fur is established and traditional, it is also flexible and modern. The industry has a number of Fur Design Centres that are dedicated to developing new fur techniques as well as sharing this information with commercial partners from around the world. Saga Furs Design Centre (Finland), Kopenhagen Fur Studio (Denmark), Studio NAFA (Canada), FurLab (The Netherlands, Poland), and Centro Studi AIP (Italy) are among main design centres. chváliť inováciou. Toto priemyselné é
TRACEABILITY — FURMARK
The fur sector understands the value of a clear, transparent and responsible operation, both for consumers and for all stakeholders in the market. This means having an industry that provides clear information on the origins of their products throughout its value chain.
This process has led to the development of FURMARK, a comprehensive certification and traceability programme that covers sustainability, animal welfare and the dressing and dyeing of fur.
FURMARK provides assurances to consumers, to brands, and to society more generally, that fur products have been produced by businesses operating under demonstrably high welfare, environmental and sustainability standards.